Explore how to develop a winning brand marketing strategy from 4 industry leaders to establish a strong identity that connects with your customers.
ABOUT THE SUMMIT
The 6th Mansmith Brand Summit is set to deliver a game-changing afternoon for marketers, brand strategists, and business leaders eager to understand and connect with the Filipino consumer in meaningful ways. As the marketplace becomes increasingly complex, this summit will provide invaluable insights on building brands that resonate deeply with the cultural nuances of the Philippines.
Join us for an afternoon of rich learning, practical strategies, and actionable insights that will equip you to not just meet, but exceed, the expectations of the Filipino consumer. This is the ultimate gathering for anyone looking to master the art of branding in the culturally rich and dynamic Filipino market.
The Key Sessions are as follows:
Session 1: Cultural Compass: Understanding The Filipino Consumers
By: JV Villabroza, Chief Client and Solutions Officer, Kantar Insights and President, Kantar Philippines
Gain insights into the cultural drivers that influence consumer behavior in regional markets, exploring how cultural values, traditions, and societal norms impact purchasing decisions and brand loyalty.
Session 2: Cultural Connection: Defining Your Brand Identity
By: Bea Martinez, Marketing Manager, Century Pacific, 2023 Mansmith Young Market Masters Awards Winner
Establish a clear understanding of your brand's values, personality, and unique selling proposition, ensuring alignment with Filipino cultural values and consumer preferences.
Session 3: Cultural Continuity: Managing Brand Extensions and Sub-brands
By: Gretchen King, Senior Group Consumer Unit Head, NutriAsia, 2016 Mansmith Young Market Masters Awards Winner
Develop strategies for effectively managing brand extensions and sub-brands, maintaining brand coherence while leveraging opportunities for market expansion and diversification.
Session 4: Cultural Collaboration: Building Brand Communities and Advocates
By: Adi Timbol - Hernandez, AVP, McDonald’s Philippines, 2017 Mansmith Young Market Masters Awards Winner
Explore the importance of building brand communities and fostering meaningful connections with consumers, discussing strategies for creating engaging brand experiences, nurturing brand advocates, and leveraging user-generated content to amplify brand messaging.
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