Explore how to develop a winning brand marketing strategy from 4 industry leaders to establish a strong identity that connects with your customers.

 

ABOUT THE SUMMIT

The 6th Mansmith Brand Summit is set to deliver a game-changing afternoon for marketers, brand strategists, and business leaders eager to understand and connect with the Filipino consumer in meaningful ways. As the marketplace becomes increasingly complex, this summit will provide invaluable insights on building brands that resonate deeply with the cultural nuances of the Philippines.

Join us for an afternoon of rich learning, practical strategies, and actionable insights that will equip you to not just meet, but exceed, the expectations of the Filipino consumer. This is the ultimate gathering for anyone looking to master the art of branding in the culturally rich and dynamic Filipino market.


The Key Sessions are as follows:

Gain insights into the cultural drivers that influence consumer behavior in regional markets, exploring how cultural values, traditions, and societal norms impact purchasing decisions and brand loyalty. 

Establish a clear understanding of your brand's values, personality, and unique selling proposition, ensuring alignment with Filipino cultural values and consumer preferences.

Develop strategies for effectively managing brand extensions and sub-brands, maintaining brand coherence while leveraging opportunities for market expansion and diversification.

C. The Strategy
        Session 4: Cultural Collaboration: Building Brand Communities and Advocates
        By: Adi Timbol - Hernandez, AVP, McDonald’s Philippines, 2017 Mansmith Young Market Masters Awards Winner

Explore the importance of building brand communities and fostering meaningful connections with consumers, discussing strategies for creating engaging brand experiences, nurturing brand advocates, and leveraging user-generated content to amplify brand messaging.

RELATED EVENT:

JOIN THE 1ST MANSMITH PRODUCT MASTERS SUMMIT 

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