Speaker: Mayan Evangelista, Senior Global Manager, Unilever Philippines (2023 Mansmith YMMA winner)

Session Overview: In conflict-driven environments, weak signals are early warnings. Shifts in oil prices, consumer anxiety, and digital sentiment are foresight, not noise. This session explores how leading brands translate geopolitical and cultural signals into strategic action to respond ahead of the competition.

Speaker: Nico Reyes, Regional Marketing Head (EMEA & Australia), Jollibee and Chowking (2024 Mansmith YMMA winner)

Session Overview: In times of uncertainty, consumers gravitate toward brands that are clear, relevant, and authentic. This session examines how to refine brand meaning to resonate across cultures, translating core values into sustained buyer preference.

Speaker: Lourdes Batac, Senior Manager for Communications Strategy, GCash (2025 Mansmith YMMA winner)

Session Overview: Conflict amplifies scrutiny. A single misstep in messaging or sourcing can trigger backlash instantly. This session draws from crisis situations in volatile regions, outlining how to respond with speed, empathy, and conviction.

Speaker: Nicole Fauni, Brand Director, P&G Philippines (2025 Mansmith YMMA winner)

Session Overview: When budgets are tight, consumers simplify choices. Rebuilding desire requires more than visibility; it demands being essential to real human concerns. Explore how to reposition and reconnect emotionally in a conflict-sensitive world.