7TH MANSMITH BRAND SUMMIT
BRANDS THAT RISE AGAIN:
REBUILDING
RELEVANCE
TRUST AND
GROWTH
JUNE 23, 2026 | 1:00 PM - 5:00 PM
Live Nationwide via Zoom
Winning brands don’t react faster.
THEY SEE EARLIER.
If you don’t gain at least one immediately applicable idea, request a full refund within 7 days.
WHILE YOU’RE DECIDING, OTHERS ARE ALREADY MOVING
Markets don’t wait for clarity.
Consumers are:
Quicker to switch
More price sensitive
Harder to convince
More vocal online
Brands that rely on reports are already reacting too late.
Every delay compunds:
Lost relevance
Weakened trust
Missed growth
What you'll walk away with:
A framework to detect early market signals before competitors react
A clear approach to rebuilding brand trust during high-risk moments
Practical ways to strengthen brand meaning when consumers are more price-sensitive
Real examples from Unilever, Jollibee, GCash, and P&G
All grounded in real decisions from Unilever, Jollibee, GCash, and P&G
MEET THE SPEAKERS
SESSION OVERVIEW
Speaker: Mayan Evangelista, Senior Global Manager, Unilever Philippines (2023 Mansmith YMMA winner)
Session Overview: In conflict-driven environments, weak signals are early warnings. Shifts in oil prices, consumer anxiety, and digital sentiment are foresight, not noise. This session explores how leading brands translate geopolitical and cultural signals into strategic action to respond ahead of the competition.
How leading brands detect weak signals early and act before shifts show up in results
Speaker: Nico Reyes, Regional Marketing Head (EMEA & Australia), Jollibee and Chowking (2024 Mansmith YMMA winner)
Session Overview: In times of uncertainty, consumers gravitate toward brands that are clear, relevant, and authentic. This session examines how to refine brand meaning to resonate across cultures, translating core values into sustained buyer preference.
Why consumers abandon brands during uncertainty and how to stay chosen
Speaker: Lourdes Batac, Senior Manager for Communications Strategy, GCash (2025 Mansmith YMMA winner)
Session Overview: Conflict amplifies scrutiny. A single misstep in messaging or sourcing can trigger backlash instantly. This session draws from crisis situations in volatile regions, outlining how to respond with speed, empathy, and conviction.
How to respond in high-pressure moments with speed, empathy, and credibility
Speaker: Nicole Fauni, Brand Director, P&G Philippines (2025 Mansmith YMMA winner)
Session Overview: When budgets are tight, consumers simplify choices. Rebuilding desire requires more than visibility; it demands being essential to real human concerns. Explore how to reposition and reconnect emotionally in a conflict-sensitive world.
How to rebuild demand when consumers are cutting back
SCHEDULE
Turning Insights into Early Comebacks
Senior Global Manager
Rebuilding Meaning That Drives Choice
Regional Marketing Head
The New Rules of Trust Repair
Senior Manager
Rebuilding Brands People Actively Choose
Brand Director
DECISION-MAKERS
This summit is designed for:
- Marketing Heads
-
Brand Managers
-
Business Owners
-
Growth Leaders
RESERVE YOUR SEATS NOW
| INDIVIDUAL | ₱2,500 + vat |
|---|---|
| 2 OR MORE PAX | ₱1,900 + vat |
| UNLI PAX | ₱30,000 + vat |
GOT QUESTIONS?
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