Session 1 : Linking Strategy and Brand DNA

By Loreann Villanueva, Director for Strategy and Insights, McDonald’s Philippines

 

Session 2: Developing Your Brand Purpose

By Mian Datu-David,  Vice President Universal Robina Corporation

 

Session 3 : How to Build a Strong Brand Digitally

By Bea Atienza, Chief Digital Strategy Officer, Dentsu Aegis Network

 

Session 4 : How to Convert Great Analytics into Great Strategy

By Paolo Gonzales, AVP for Marketing Operations and Capabilities, Rebisco

 

Session 5 : No Nonsense Training for Brand Marketers

By Jan Jizelle Ang, Country Category Lead, P&G

 

Session 6 : Solving Big Problems, Asking the Right Questions

By Joseph Cruel, Managing Director, Wellmade Manufacturing