Session 1 : Linking Strategy and Brand DNA
By Loreann Villanueva, Director for Strategy and Insights, McDonald’s Philippines
Session 2: Developing Your Brand Purpose
By Mian Datu-David, Vice President Universal Robina Corporation
Session 3 : How to Build a Strong Brand Digitally
By Bea Atienza, Chief Digital Strategy Officer, Dentsu Aegis Network
Session 4 : How to Convert Great Analytics into Great Strategy
By Paolo Gonzales, AVP for Marketing Operations and Capabilities, Rebisco
Session 5 : No Nonsense Training for Brand Marketers
By Jan Jizelle Ang, Country Category Lead, P&G
Session 6 : Solving Big Problems, Asking the Right Questions
By Joseph Cruel, Managing Director, Wellmade Manufacturing